Emerging trend of Job Title Inflation in the Philippines sees limited success in Attracting and Retaining Talent
….. there has been a noticeable rise in job title inflation among employers in the Philippines.
Philippines, 5 April 2024 –Over the past year, there has been a noticeable rise in job title inflation among employers in the Philippines. Positions with titles such as ‘Directors’ have seen a significant 34%[1] increase and a 22% increase in titles like ‘Presidents’ for jobs intended for professionals with only two years of experience. While using inflated titles may be seen as a strategy to attract and retain talent, it is crucial to carefully consider the implications when making hiring decisions, as this can potentially lead to challenges for both employers and employees alike. These are among the observations and insights from Robert Walters Philippines about this trend.
Job title inflation refers to a practice by companies to offer inflated or exaggerated job titles that may not accurately reflect the responsibilities, seniority, or even salary of the position.
Using inflated job titles to attract and retain talent
Job titles and promotions are valued by professionals. Based on LinkedIn polls conducted by Robert Walters Philippines in January, 92% of professionals agree that the job title is important or very important when applying for a role. Among young professionals, 23% also expect to be promoted within 12 months of working in a company.
While some companies have tried inflating job titles, the success rate varied. Among companies, 38% of hiring managers surveyed shared that they have or are considering inflating a job title to attract or retain professionals to a role within their organisations. However, only 3% shared that this move has worked to its desired effect while a significant 59% have not adopted this strategy at all.
Inflating job titles can present challenges, as professionals may not view them as a meaningful indicator of seniority. According to our recent findings, factors such as managing a team (44%) and the perceived importance of the role (41%) hold greater weight in determining seniority. Surprisingly, only a small percentage (15%) consider a C-Suite or Head-of title as a true sign of seniority. This underscores the notion that while an inflated job title may seem appealing, factors such as team leadership and the perceived significance of the role are more influential in establishing seniority than the title itself.
“While job title inflation may offer certain advantages, it also carries the risk of causing confusion regarding the actual roles and responsibilities associated with these positions. Additionally, using overly inflated titles may lead to disillusionment among employees if their job titles do not accurately reflect their duties or level of seniority. It is worth noting that this trend is not applicable to all industries, but is commonly seen in technology, startups, digital media, marketing, advertising, and professional services sectors due to the intense competition for talent and strong reliance on innovation and creativity,” shares Jayson Mendoza, Manager of Human Resources and Industrial at Robert Walters Philippines.
Robert Walters Philippines strongly advises hiring managers to exercise caution and thoroughly evaluate the situation before considering the option to inflate a job title. While there may be valid reasons to consider this approach, it is crucial to weigh the pros and cons and fully understand the potential long-term implications for the organisation.
“Elevated job titles can often create a mismatch between the skills and qualifications of employees and the actual requirements of the job. When hiring individuals solely based on their desire for a grandiose title rather than their suitability for the position, organisations run the risk of experiencing poor performance, increased turnover, and wasted resources. Therefore, it is crucial to maintain accurate and meaningful job titles to ensure clarity, fairness, and trust within the workplace,” concludes Mendoza.
For more information on Robert Walters in the Philippines, please visit www.robertwalters.com.ph. (PR)
[1] Based on LinkedIn Talent Insights