Chinabank Reaffirms its Customer Focus with New Campaign

Focused on You

Chinabank Reaffirms its Customer Focus with New Campaign

Chinabank has launched a brand refresh program and digital campaign to evolve the 103-year old bank’s brand and image, making it more resonant and engaging to a new generation of customers.

The bank replaced the signages of its head office and branches in an ongoing rollout, released on social media its new ad and new jingle “Focused on You”, and placed billboard ads in EDSA-Magallanes and SM MOA Globe featuring its first ever brand ambassador, Miss Universe Philippines 2023 Michelle Dee, a third-generation member of Chinabank’s founding family.

The brand refresh builds on Chinabank’s solid foundation as a trusted bank with a keen understanding of its clients’ needs in an evolving landscape. The bank’s new tagline “Focused on You,” which is also the title of its new jingle and digital campaign, reflects its firm commitment to serving its customers and putting their best interests in mind. For the last 103 years, the bank has helped tycoons when they were just newbies, billionaires when they only had a billion to one shot. To this day, the bank gives the same focus and attention to all its customers, not caring whether they are big or small, but only seeing the size of their dreams. The new logo, with its stylized “CBC” monogram, a symbol that embodies stability and simplicity, gives Chinabank a younger, more agile, and dynamic look.

“Chinabank has been growing and transforming through the years, in step with the times and more importantly, in line with the changing needs and perceptions of our customers,” Chinabank Investor & Corporate Relations Group Head Gerald Florentino said. “We believe this brand refresh will develop the Chinabank brand in the right way and enable us to deepen existing relationships and connect with a broader market.”

Established in 1920, Chinabank has been known as a businessman’s bank with a strong affiliation with the Chinese Filipino community. While maintaining its deep ties with this niche market, Chinabank has grown into a strong and stable universal bank—now the country’s fourth largest private domestic bank—offering a full suite of banking products and services for corporate, commercial, and retail customers. As it pursues its growth plans, embarking on a digital transformation, the bank’s board and management also saw the need to revitalize Chinabank’s brand and image.

“How you take the brand forward is vital to any company’s future success. Even if you’re already well established, you have to find fresh approaches to re-engage your loyal customers and build connections with new ones,” Chinabank Marketing Communications Department Head Aileen Vallesteros said. “Our ‘Focused on You’ campaign reinforces the brand’s strengths and makes Chinabank more relatable to the new generation of customers.”

The whole brand refresh process went smoothly, Vallesteros noted, because the bank’s Chairman Hans Sy and President & CEO Romy Uyan were on board and hands on, from the choice of the brand ambassador to the messaging and design. With the leaders’ buy-in, everyone in the bank embraced the change./PR

Emerging trend of Job Title Inflation in the Philippines sees limited success in Attracting and Retaining Talent

Emerging trend of Job Title Inflation in the Philippines sees limited success in Attracting and Retaining Talent

….. there has been a noticeable rise in job title inflation among employers in the Philippines.

Philippines, 5 April 2024 –Over the past year, there has been a noticeable rise in job title inflation among employers in the Philippines. Positions with titles such as ‘Directors’ have seen a significant 34%^[1]  increase and a 22% increase in titles like ‘Presidents’ for jobs intended for professionals with only two years of experience. While using inflated titles may be seen as a strategy to attract and retain talent, it is crucial to carefully consider the implications when making hiring decisions, as this can potentially lead to challenges for both employers and employees alike. These are among the observations and insights from Robert Walters Philippines about this trend.

Job title inflation refers to a practice by companies to offer inflated or exaggerated job titles that may not accurately reflect the responsibilities, seniority, or even salary of the position.

Using inflated job titles to attract and retain talent

Job titles and promotions are valued by professionals. Based on LinkedIn polls conducted by Robert Walters Philippines in January, 92% of professionals agree that the job title is important or very important when applying for a role. Among young professionals, 23% also expect to be promoted within 12 months of working in a company.

While some companies have tried inflating job titles, the success rate varied. Among companies, 38% of hiring managers surveyed shared that they have or are considering inflating a job title to attract or retain professionals to a role within their organisations. However, only 3% shared that this move has worked to its desired effect while a significant 59% have not adopted this strategy at all.

Inflating job titles can present challenges, as professionals may not view them as a meaningful indicator of seniority. According to our recent findings, factors such as managing a team (44%) and the perceived importance of the role (41%) hold greater weight in determining seniority. Surprisingly, only a small percentage (15%) consider a C-Suite or Head-of title as a true sign of seniority. This underscores the notion that while an inflated job title may seem appealing, factors such as team leadership and the perceived significance of the role are more influential in establishing seniority than the title itself.

“While job title inflation may offer certain advantages, it also carries the risk of causing confusion regarding the actual roles and responsibilities associated with these positions. Additionally, using overly inflated titles may lead to disillusionment among employees if their job titles do not accurately reflect their duties or level of seniority. It is worth noting that this trend is not applicable to all industries, but is commonly seen in technology, startups, digital media, marketing, advertising, and professional services sectors due to the intense competition for talent and strong reliance on innovation and creativity,” shares Jayson Mendoza, Manager of Human Resources and Industrial at Robert Walters Philippines.

Robert Walters Philippines strongly advises hiring managers to exercise caution and thoroughly evaluate the situation before considering the option to inflate a job title. While there may be valid reasons to consider this approach, it is crucial to weigh the pros and cons and fully understand the potential long-term implications for the organisation.

“Elevated job titles can often create a mismatch between the skills and qualifications of employees and the actual requirements of the job. When hiring individuals solely based on their desire for a grandiose title rather than their suitability for the position, organisations run the risk of experiencing poor performance, increased turnover, and wasted resources. Therefore, it is crucial to maintain accurate and meaningful job titles to ensure clarity, fairness, and trust within the workplace,” concludes Mendoza.

For more information on Robert Walters in the Philippines, please visit www.robertwalters.com.ph. (PR)

^[1] Based on LinkedIn Talent Insights

Davao Light honors 18 service partners on Contractors’ Appreciation Night

Ensuring the distribution of reliable electricity to every business and home.

Davao Light honors 18 service partners on Contractors’ Appreciation Night

An evening of camaraderie, fun, and recognition brought together Davao Light and Power Co., Inc. (Davao Light) and over 470 personnel from its 18 contracted service partners in the 8th Contractors’ Appreciation Night held last February 16, 2024, at the Grand Men Seng Hotel, Davao City.

2024 Contractors’ Appreciation Night. Davao Light recognized and commended its service partners for their invaluable contributions to the power distribution utility through its 8th Contractors’ Appreciation Night. In the photo is Davao Light Admin Head Reynold Felix (third from left) who presented a Plaque of Appreciation to one of the company’s 18 contractors, Menchavez Engineering Services which provides important services namely: fleet maintenance, safety audit and line hazard survey, SCADA and telecommunication maintenance, and trouble call dispatching.

Davao Light contractors are valuable partners in managing and delivering various business processes, and in ensuring the distribution of reliable electricity to every business and home. Among the services that the contractors provide are Supervisory Control And Data Acquisition (SCADA) and telecommunication maintenance, substation maintenance, janitorial and messengerial services, bill delivery, contact center, meter reading, security, line construction, dispatching and attending to trouble calls, customer services, line clearing, safety audit and line hazard survey.

In his message during the event, Contracted Services Management Department (CSMD) Head Joseph Macuto, whose department organized the event, acknowledged the crucial role of the contractors in the success of Davao Light. Through the Contractors’ Appreciation Night, Davao Light recognized and commended its service partners for their invaluable contributions to the power distribution utility, especially in providing quality service to its customers.

A Night of Awards. The Davao Light Contractors’ Appreciation Night presented service rewards to the companies that demonstrated excellence in their 2023 performance. It is also a showcase of skills and talents through the movie spoof and celebrity look-alike contests where (in photo) Carmel Lights Manpower and Allied Services (CLMAS)’ Four Sisters And A Wedding, and Next BPO Solutions Inc.’s Mary Rose Delator who portrayed Sarah Geronimo, bested the other participants in the said contests, respectively.

The event was made more special with the showcase of the contractors’ skills and talents in the movie spoof and celebrity look-alike contests. Service rewards were also presented to the companies that demonstrated excellence in their 2023 performance which was evaluated according to work execution, behavioral and safety performance, as well as on financial and statutory requirements.

On behalf of one of Davao Light’s contracted service partners, ARKCONS A.P.O. Philippines Corp., Human Resources Head Jonas Lamberte expressed gratitude for the partnership. “Your dedication to providing quality service and your commitment to sustainability align seamlessly with our values, making this partnership not just professionally rewarding but personally fulfilling as well. We look forward to many more years of shared successes and milestones,” Lamberte said. ARKCONS provides Davao Light with vital services such as fiber optic cable, meter and streetlight maintenance, attending to trouble calls, and line enhancement.

Davao Light President and COO Rodger Velasco said, “As much as we empower and put value in our team members and our communities, we also uphold our contractors who deliver various services to our more than 480,000 customers. They clear our lines from any hazards that may cause unscheduled power interruptions, they maintain vital assets such as substations and streetlights, and they engage with our customers through various channels for any queries and concerns — all these and more for a safe, efficient, continuous and reliable flow of electricity.” Velasco added, “Our contractors are instrumental in making Davao Light a competitive distribution utility in the country.”

Davao Light, an AboitizPower subsidiary, aims to empower and add value to the communities it serves by providing tools and services that will bring about development in its franchise area covering the cities of Davao, Panabo, and the municipalities of Carmen, Dujali, and Sto. Tomas.

Wonders of Davao Region showcased in DEMA Show in Orlando, USA

Davao’s diving spots

Davao’s dive offerings featured in USA at DEMA Show 2022

The Department of Tourism XI introduced Davao Region’s offerings and dive spots during the DEMA Show held recently at Orange County Convention Center, Orlando, Florida, USA. This was reported by DOT-Davao in its official FB page.

Department of Tourism XI Regional Director Tanya Rabat-Tan showcased the wonders of Davao Region, including its various dive offerings during the the DEMA Show.

Produced by Diving Equipment and Marketing Association (DEMA), the annual DEMA Show is the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries. It attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world each year.

#DOTXI2022#DEMAShow2022#AmpingKita#OneDavao#DavaoRegion#ItsMoreFunInThePhilippines#ItsMoreFunWithYou

Photos by DOT-Davao

TPB inspects weaving centers in Davao del Norte

Marketing and promoting woven products

Assess Davao del Norte weaving centers

A team from the Tourism Promotion Board (TPB) inspects the weaving centers of Davao del Norte to check needed interventions to augment their operation.

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The team headed by Alberto Gadia made a 2-day ocular inspections of these weaving centers in the province to assess the facilities and the engagement of the community members.

The TPB aims to ascertain what interventions are needed for the eventual marketing and promotions of the woven products.

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The team also visited some of the tourist destinations in the area to see what they can offer to their partners and clients.

Both the TPB and the provincial government of Davao del Norte through the PADO-Tourism Division look forward to strengthen their collaboration of pushing the tourism industry sector.

Enclosed photos by DavNor Tourism

24 Davao Region MSMEs rake in over Php5-M in HNFF

24 Davao Region MSMEs rake in over Php5-M in HNFF  

(L) Ms. May Mae Cueva, the Manager of Steel Pro Philippines, Inc., inquires on the production capacity of Maragusan Multipurpose Cooperative for the tablea product (chocolate tablets) at the Hybrid National Food Fair and Exhibit. The company needs 500 kilograms a month. Talks with the MAMPCO management is still on-going. DTI 11

The 24 micro, small, and medium enterprises (MSMEs) from Davao Region generated Php5,022,008 altogether during the recently concluded Hybrid National Food Fair and Exhibit in Metro Manila.  

The Department of Trade and Industry (DTI) 11 brought to the five-day event, which ran from June 1 to 5, the best food offerings from the region.  Among those featured at the fair are the cacao tablea, chocolates, banana chips, processed pineapple (including chili vinegar, wine, and jam), veggie noodles, herbal supplements, coconut-based food items, beverages, condiments, and various snack food choices. With the theme “Tara, Kain Tayo”, it was intended to regain the MSMEs’ market presence and help them in their journey towards recovery from the onslaught of the pandemic.  

DTI 11 Regional Director Maria Belenda Q. Ambi said that the decision of the organizer, the DTI- Bureau of Domestic Trade Promotion, to finally hold it face-to-face is a welcome development because of the opportunities that the exhibitors can take advantage of.  

The assistance of the agency to the participating MSMEs during the entire undertaking led to the promotion of local products, the creation of market linkages with institutional buyers from Metro Manila, and the generation of sales.  

Of the more than Php5 million sales, Php989,297 was in cash, while booked sales totaled Php527,265. In the meantime, the exhibitors are still negotiating for the Php3,540,600 worth of sales.  

The five leading Davao Region exhibitors in terms of sales generated are the Ayana’s Siling Kinamayo (Davao Oriental), AG Pacific Corporation (Davao del Sur), Nutrarich Nutraceutical Innovation (Davao City), Raymundo’s Homemade Products (Davao del Norte), and Malagos Agri-Ventures (Davao City).  

“It can be recalled that since the beginning of the pandemic and the declaration of National Public Health Emergency in March 2020, many of the regular trade promotion and marketing events have been put on hold. However, with the improvement of the health situation recently, the organizers have started to make a comeback, including the NFF,” the local trade official said.  

“We are glad that even with the health crisis, our MSMEs have continued to thrive and even prepared themselves for the eventual return of the trade fairs,” she added.  

The provincial and field offices of DTI 11, in coordination with the SME development division at the regional office, have maintained their regular initiatives. At the same time, innovative programs and projects have been adopted to ensure that the necessary assistance and interventions are still being given despite the restrictions and limitations. Thus, virtual training, seminars, and trade events have been conducted incessantly amid the non-approval of in-person gatherings.  

Apart from the traditional fair setting, the MSMEs from the region were also part of the simultaneous virtual events on the Lazada e-commerce platform, as well as on social media and other livestreaming sites.  

“The NFF 2022 has really become an avenue for us to showcase our MSMEs’ innovative and sustainable processed food products, wherein we were able to offer such physically to all potential buyers,” Ambi shared.  

The featured MSMEs in the trade fair are recipients of any of the following DTI11 initiatives: Kapatid Mentor Me (KMME), One Town, One Product (OTOP), Shared Service Facilities (SSFs), and the Comprehensive Agrarian Reform Program (CARP).(DTI11)  

Strengthen marketing interventions for local entreps further

Local entreps, small and medium enterprises . . . . . DTI

DTI 11 vows to strengthen marketing interventions for local entreps further 

The Department of Trade and Industry (DTI) 11 has vowed to strengthen further its various initiatives in marketing the products of local micro, small and medium enterprises (MSMEs) throughout the region. 

The One Town, One Product (OTOP) PH Hub in Jorge Town, Davao de Oro opens its doors in October this year to serve as another marketing vehicle for local entrepreneurs. To date, the Department of Trade and Industry (DTI) 11 already has already established seven OTOP PH Hubs throughout Davao Region.DTI11

The agency has been implementing technology-based and innovation-driven interventions even before the global health crisis changed the way things were used to be done. However, when the government put in place many restrictions to limit the movement of people and address the surge of COVID-19 cases, adjustments have to be made.  The regional and provincial offices of DTI, particularly their respective trade promotion officers, were trained to conduct and facilitate the participation of local MSMEs in physical trade shows. These included local, national, and international trade events. With the new guidelines, though, the much-needed shift has to be embraced. Almost everything has to be done online. 

DTI 11 Regional Director Maria Belenda Q. Ambi said there have been changes in the conduct of trade fairs to continue with their commitment to widening the market of local MSMEs. The virtual trade and marketing events have helped them in intensifying the promotion of Davao-made products. 

“In 2021, we facilitated the inclusion of our MSMEs and their products in 24 trade fairs, which helped them corner new markets and generate additional sales,” Ambi said, 

The products featured in these virtual trade fairs were processed food (cacao, coffee, banana, mango, condiments, and fruits and nuts) and wearable and homestyle (fashion acessories, gifts, decors, and furniture and fixtures). These were part of the 11 provincial, three regional, eight national, and two international trade fairs.

“With our product development package, we expose the MSMEs to activities and programs that will upgrade or enhance the quality of their products, including the packaging and labels. By doing so, their chances of widening their market get higher,” Ambi said. 

When it comes to the onboarding training activities, the regional trade official shared that the participating entrepreneurs are equipped in the area of digitalization. There are topics on developing their digital payment system, online marketing, and in making their digital presence felt. 

“We want them to maximize the opportunities in the digital world; that’s why we have been embracing innovation. We never stop looking for strategies to help them improve their competitiveness and platforms where they can sell their products,” she continued. 

 Ambi revealed that amid the opportunities that digitalization offers, there are also challenges that DTI 11 and the MSMEs have to contend with. She said that it is more difficult to close a deal or transaction in virtual trade fairs because buyers want to see first the actual products before finalizing an order. This is a limitation that they would like to address for future trade events. 

“We have seen a decline in the amount of sales we generated this year through trade fairs. In the past, when things were normal, it was easier to convince potential buyers to do business with the MSMEs. We even brought in institutional buyers from Metro Manila and abroad to ensure that our participants would have the chance to supply regular orders,” she narrated, adding that things have changed a lot lately.  

For next year, virtual trade fairs will still be done but these will be side-by-side with the physical product showcase and selling venues.  

“We are optimistic about finding innovative ways to make our marketing interventions more effective and efficient for our MSMEs to maximize and optimize the expected benefits,” she concluded.DTI11

Legacy Leisure Residences introduces new payment scheme

Here’s an easy terms offer for home buyers. How about the 15%-80% payment scheme ? Check it here to find out the details with this PR.

Legacy Leisure Residences introduces new payment scheme

The pandemic may have paused the economy, but there’s no stopping anyone grabbing a good investment opportunity when presented. This month, Legacy Leisure Residences will be offering its new 15%-85% payment scheme.

“Investing in real estate is always a good idea. The Covid-19 pandemic got a lot of investors into the wait-and-see attitude, but now is a good time to invest with property developers offering investment schemes that won’t break the bank,” said Wesley Bangayan, Vice President of Legacy Leisure Residences.

With Legacy Leisure Residences, the condominium development along Ma-a Road that was launched in January this year, the introductory price was offered with an easy payment plan. The deposit of Php 8,000 per month is payable in 48 months and the balance can be financed by a partner bank or Pag-Ibig Fund, or by availing of the in-house loan.

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Resort themed Legacy Leisure Residences condominium rising along Ma-a Road.

“The lockdown was implemented right after we launched,” said Bangayan, “Thus construction and sales was put to a pause. When the restriction was eased, we went back to the field right away. Whatever delay there was, it was minor. Construction is back on schedule.”

Bangayan said they did the same with their sales and marketing. “We had to get creative during this period pf pandemic. First and foremost, we boosted the team’s morale with the help of a motivational speaker. Then we strengthened product knowledge with everyone including our partners, and invited a creative, tech-savvy expert to join the team.”

In place of marketing activities like mall exhibits and sales caravans, Bangayan said they went all out via the digital format—virtual tour of the showroom, sales meetings, etc. Adding to the company-initiated high visibility plan in both print and social media, one of the thrusts of the Legacy Leisure is to get the partners involved in the advertising and promotions via social media.

Now reaching a wider audience is why investing in Legacy Leisure Residences is wise: construction stayed on schedule even during the pandemic; the project is world-class with its resort living concept and impressive amenities; excellent residential location with easy access to key locations; and most importantly, owning the widest condominium space in the market today is most affordable at this project.

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One bedroom model unit.

The plan produced positive results. May Reyes, Legacy Leisure Residences’ marketing manager said, “There was a very substantial increase in our sales. From 5% of the units sold in Tower 2 the previous months, it picked up and sky-rocketed to 60% of the units sold by September to November.”

“We are now reaching more people via different media channels. Many saw the advantages of investing in Legacy Leisure Residences and a lot of them are now homeowners. They grabbed the chance to own before a price increase and while there are still available units for Tower 2. But our inventory is selling out fast. If you’re considering living in a vertical village, now is a good time to invest as well,” said Bangayan.

Bangayan is also confident that Legacy Leisure’s new 15%-80% payment scheme will further boost the sales of the condominium project. Reyes stressed that the advantage of this new payment scheme is a higher probability for banks to approve the amortization.

The new scheme offers no reservations fee and the is not restricted to the computed monthly price. The client can pay a higher monthly payment which will adjust and lessen the 85% balance. Hence, a higher probability for approved loan.

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