Epson Philippines Corporation, manufacturer of computer softwares and hardwares, printers, etc., is optimizing a big market in Mindanao by reaching many areas and tapping corporate businesses with reformulation of their packages and approaches.
Ed P. Bonoan, senior general manager and head for sales and marketing division, during its First Epson Davao Convention recently held here, believes that there is a lot of potential in the area, but the company has not maximized its presence.
Bonoan said Mindanao only contributes five percent of its total market share and they would like to increase their growth here by tapping not only individual but also corporations.
He said they introduced a different approach of reaching out to their clients from distributors, resellers and end-users.
“Epson feels the need to educate the market. We introduced a more personalized approach through convention and briefing in this way, they could build rapport and follow ups and provide regular updates to clients,” he noted.
Bonoan said they want their clients to fully understand their product and use its full potential.
He said they should also know that their units are being manufactured as environment-friendly to include its energy star compliant and energy saving features, among others.
Bonoan said they also follow waste recycling in their manufacturing practices.
He said the Philippine market is doing good maintaining a double-digit growth.
Bonoan attributed this to the recovery of the economy and their sector is among those that was spared from the impact of the recession.
In fact, he said, in the three manufacturing sites that Epson maintains in the Philippines in Lipa City, Laguna and Cebu, they continue to recruit personnel where total manpower accounted to 4,000 Filipino workers.
He said their company believes that closer customer engagement entails being responsive to the different needs and requirements of every customer, city, province or region.
“We adjust our business practices and deploy more people to touch base with our key growth areas such as Davao and we are prepared to support businesses and customers based in this city to help them achieve success with the use of our global technologies,” he said.
He said through the innovation of its core technologies –the Micro Piezo print technology and 3LCD technology– Epson serves to deliver what the industry and customers demand in digital imaging.
Epson’s corporate presence in the Philippines commenced in 1998 and it grew rapidly into a billion peso company in a span of few years from its establishment due to its client-oriented approach to its business management style and innovation.
In the Philippines, it has an extensive network of 72 Authorized Service Centers nationwide with more than 78 dealers and more than 500 shops across the country.
The Philippines also houses the company’s 2nd Solution Center in the South and South East Asian region.
